4 out of 5 Users on LinkedIn Drive Business Decisions
GrowLeady achieves LinkedIn marketing success by focusing on personalization beyond industry, sending concise messages, and consistently following up, recognizing that 60% of LinkedIn users aren't daily active. This patient approach helps in effectively engaging decision-makers.
Jan 18, 2022
What does this mean for marketers, and how can you make the most of it in your LinkedIn outreach?
LinkedIn is the world’s largest professional network. It has over 600 million users from over 200 countries. It is one of the most important social media platforms for marketers and business owners to be active on.
This is because, unlike other social media platforms, you have the ability to target your specific audience by their job role or business rather than just demographics such as age and location. It allows you to directly reach that huge percentage of people on LinkedIn who make buying decisions.
Not everyone uses LinkedIn to its full potential. It has been shown to be one of the most effective platforms to generate leads and sales (and we here at GrowLeady can vouch for this), but it can be challenging for even the most adept of marketers to use.
We’ve listed some tips and tricks to help you make the most out of your LinkedIn marketing and outreach and how to bring on those business decision-makers.
Never try to sell immediately
When messaging your prospects, the initial goal is to get a response, not to generate a sale. Focus on sparking an initial interest in them and making the message personal according to their interests and needs.
LinkedIn outreach requires patience. Once you start a conversation with them, you want to build a relationship. Once you have achieved that, you can start to move your prospect down the sales funnel.
Personalise beyond industry
Prospects will be able to instantly recognize a non-personalized message that has been sent to hundreds of other professionals. You need to put time into researching your prospect and their background.
Adding that personal touch will grab their attention and make them much more likely to respond.
Keep messages concise
Keep it short and sweet, and get to the point. Think of it more in the format of a text message or a Facebook message than a cold email.
Keeping your message short but still maintaining warmth and personalisation can be challenging, but it is important not to overwhelm the recipient with information.
Always follow up
60% of LinkedIn users don’t log onto the platform daily, and when they do log in, they may not have enough time to respond to your message. You want to make sure your message doesn’t fall through the cracks.
Sending a follow-up message also shows that you are reliable and committed to building a relationship with your prospect.
To sum up…
LinkedIn outreach requires patience, time, and effort but when it is done correctly and there is a strategy behind it, the results make it completely worthwhile. Let us know if any of our tips come in handy for you or if you require any further help with your LinkedIn outreach. We’re always happy to help our readers!