Done-for-you cold email for B2B companies. We register the domains, warm the inboxes, write the sequences, manage the deliverability, triage the replies, and book qualified meetings into your calendar - all GDPR + CAN-SPAM compliant.
Paid channels inflate. SEO takes 12+ months. Referrals do not scale. Cold email is the only outbound channel where infrastructure compounds, cost-per-meeting stays predictable, and you control the message end to end.
Unlike inbound, paid, or referral channels, cold email lets you test a hypothesis on 500 ideal prospects in two weeks. If the offer is broken, you find out fast. If it lands, you scale the same week. No other channel offers that speed of validation.
Cold email cost-per-meeting stabilises at $80-250 for most B2B verticals once infrastructure is set up - and stays there as you scale. Paid channels see CPL inflate 30-50% year over year as competition rises. Outbound owns its own demand curve.
SEO and content marketing take 6-18 months to compound. Cold email books first meetings in week 3-4. For startups and scaleups with quarterly board pressure, that gap is the difference between hitting plan and not.
Google updates, Meta ad policies, LinkedIn algorithm shifts - paid and organic channels are at the mercy of platforms. Cold email moves email to email. The infrastructure you build is yours; reputation compounds; the channel is durable.
Strategy, infrastructure, copy, sending, and reply management - all in
We design campaigns around your TAM, not template volume. Each campaign uses 8-40 secondary domains and 50-200 inboxes warmed for 30+ days, sending 15-25 emails per mailbox per day to mimic human behaviour. Replies route to a centralised inbox so your sales team gets one calendar, not forty.
Senior copywriters (not template farms, not GPT-only) write each sequence by persona. We layer in dynamic firmographic + intent triggers (recent funding, new exec hires, technology installs, hiring signals) so each email reads like research, not a mail-merge. Personalisation token usage is reviewed monthly to prevent stale signals.
Every campaign ships in two-arm or four-arm variants - subject line, opening line, value frame, CTA. We use statistical significance thresholds (p < 0.10 minimum on 1,000+ sends per arm), not vanity wins. Winners promote; losers retire. The compounding effect across 12 weeks is what produces the 5-15% reply rates our clients see.
Dedicated sending domains separated from your primary domain (so a single spam complaint never threatens your corporate mail flow). Full SPF + DKIM + DMARC enforcement with strict alignment. Daily inbox-placement testing via GlockApps, MailGenius, or equivalent. Our average client lands 95%+ in primary inbox across Google, Microsoft 365, and Outlook.com.
A 5-stage system from discovery to optimised steady state
Week 1: structured workshop to nail ICP, persona priorities, value proposition tests, and qualification criteria. We pull SERP + LinkedIn + intent signals on your top 3 segments and surface 3-5 opening angles you have not tried. Output: a one-page playbook your sales team approves before infrastructure spend begins.
Weeks 1-4: register 8-40 secondary sending domains (variations of your brand: tryacme.io, hi-acme.com, getacme.co). Configure SPF, DKIM, DMARC, BIMI. Provision 50-200 inboxes across Google Workspace + Microsoft 365 (we use both because some prospects only open from one). Warm gradually using established warming tools while we build lists and write copy in parallel.
Weeks 2-3: triple-verified contact lists from premium sources (ZoomInfo, Apollo, LinkedIn Sales Navigator, Cognism), enriched with intent and trigger data. Senior copywriter drafts a 4-7 step sequence per persona. You review and approve every email before launch - nothing ships without sign-off.
Week 4: campaigns go live at low volume. Our deliverability team monitors daily: spam-folder placement tests, IP reputation, domain blacklists, complaint rates, bounce rates. If anything trends wrong we pull volume on that domain or mailbox the same day. Most clients hit first qualified meetings within weeks 4-6.
Ongoing: every reply read by a human within 4 working hours. Positive replies route directly to your calendar. Soft-positive ("not now") replies enter nurture. Objections route to re-engagement queues. Weekly reports cover open, click, reply, meeting, and pipeline-value by sequence. Monthly strategy reviews iterate ICP, angles, and offer.
Most cold email programs land 40-60% in spam because they skip the infrastructure work. We do not. This is the single biggest lever in the channel.
Your campaigns send from secondary domains we register and manage - not from your primary corporate domain. If a recipient marks an email as spam, your main mail flow is never at risk. Most clients run 8-40 secondary domains depending on volume targets.
Every contact passes through three verification layers: SMTP-handshake check, syntax + MX validation, and catch-all detection. We reject any list with bounce risk above 3%. Triple-verified data is what keeps domain reputation high and sending costs predictable.
Every email is scored against spam-filter heuristics before approval: subject-line caps usage, exclamation count, link density, image-to-text ratio, suspicious phrases. Sequences that fail the score are rewritten. Spam scores below 3.0/10 (Mailtester) are the bar - most fail at first audit and are revised.
Every domain is tested daily across 80+ seed inboxes (GlockApps + MailGenius). If primary-inbox placement drops below 90% on a domain, we pause it, investigate (content, volume, IP reputation, list quality), and resume after a 48-hour cooldown. This is the single most important lever clients underinvest in.
No mailbox sends more than 25 emails per day. No domain sends more than 200 per day at full capacity. Volume ramps over 30+ days from initial warming. Cold senders who skip pacing burn domains in 2 weeks - we have rebuilt deliverability for clients who tried to shortcut this and it costs more than doing it right the first time.
We send into UK, US, Canada, Ireland, and Australia. Each market has its own legal frame. Templates are pre-approved per region before any volume runs.
Cold email to professionals about products relevant to their job is defensible under Article 6(1)(f) - legitimate interests - when properly documented. We build a Legitimate Interests Assessment per campaign, honour opt-outs immediately, and never email personal Gmail / Hotmail addresses without explicit consent. Sequences include a clear unsubscribe path and identity disclosure as required by Recital 47 and ICO guidance.
Every email identifies the sender by name and company, includes a valid physical postal address, and offers a clear one-click unsubscribe. Subject lines must not deceive - we audit every sequence to ensure subject and body intent align. Opt-outs are honoured within 10 working days (we honour same-day). No use of harvested addresses, dictionary attacks, or false header information - these are non-negotiable hard rules.
CASL: B2B implied consent only when there's a clear business relationship signal (publicly listed work address + role-relevance). Identity + opt-out mandatory. PECR: corporate email to individual professionals is allowed but soft opt-out is honoured immediately. Spam Act 2003: clear sender identity, functioning unsubscribe, no sending to harvested data. Templates pre-approved by region before any sending begins.
We treat deliverability as the primary compliance issue - not just legal. A campaign that lands in spam at 30%+ damages domain reputation for months. We maintain separate sending domains so your primary corporate mail flow is never at risk. Daily inbox-placement testing flags drift early. Senders never exceed 25 emails per mailbox per day, never email personal address types, and never sustain bounce rates above 3%.
Everything decision-makers ask before signing on for a cold email outreach program.
Spam is bulk, untargeted, no opt-out, sent from harvested or scraped addresses, often with deceptive subjects. Compliant cold email is targeted (each prospect matches a defined ICP), personalised (firmographic + role-relevant signals), identifies the sender clearly, includes one-click unsubscribe, honours opt-outs immediately, and runs under CAN-SPAM / GDPR / PECR / CASL frameworks. The legal and operational distance between the two is large; we run only in the compliant lane.
Typical clients send 5,000-30,000 emails per month across 8-40 secondary domains and 50-200 warmed mailboxes. Volume is paced - each mailbox sends 15-25 per day maximum, each domain caps at around 200 per day. We do not chase volume for its own sake; reply rate × meeting conversion × deal size determines the right monthly send target, and we model that during onboarding.
Open rates: 45-65% on well-targeted, well-warmed campaigns (Apple Privacy Protection inflates this metric so we treat it as directional, not absolute). Reply rates: 5-15% across our book, with most clients in the 7-10% range. Meeting-booked rates: 1-3 qualified meetings per 1,000 sends, scaling to 15-30 per month at typical volumes. Numbers vary by industry, offer strength, and seniority of target.
Yes - end-to-end. We register secondary sending domains (variations of your brand), configure SPF / DKIM / DMARC / BIMI to strict alignment, provision Google Workspace and Microsoft 365 inboxes, run 30+ day warming, and manage deliverability daily. Your primary domain is never touched. If you ever leave us we hand over the infrastructure - domains and inboxes are yours.
Full infrastructure setup + warming + ICP + copy approval cycle is typically 3-4 weeks. By week 4 you are live at low volume; by week 6 you are at full pacing. First qualified meetings usually land in weeks 4-6 depending on industry sales cycle norms. We do not believe in 'instant launch' shortcuts - they burn domain reputation and cost more in the long run.
Yes - every sequence requires written sign-off from you before launch. You see the full 4-7 step flow per persona, the subject lines, the personalisation tokens, and any A/B variants. Once approved, the sequence runs. Material changes require re-approval; minor copy tweaks (e.g. subject line variant tests) ship inside the original approval scope. We share weekly drafts so your team has visibility, not surprises.
Cold email to professionals about products relevant to their role is defensible under GDPR Article 6(1)(f) - legitimate interests - when properly documented. We build a Legitimate Interests Assessment (LIA) per campaign covering purpose, necessity, and the balancing test against the prospect's rights. Opt-outs are honoured within 24 hours. We do not email personal Gmail / Hotmail addresses, do not enrich profiles with non-public personal data, and do not sell or share contact lists.
Pricing scales with infrastructure footprint (number of sending domains, mailboxes, target volume) and human time (copywriting, list building, reply management, reporting). Single-region small-volume programs typically start in the low-thousands per month; multi-region enterprise programs with significant volume scale up from there. Book a strategy call and we will scope based on your ICP size, target volume, and existing infrastructure.
No ethical cold email agency guarantees specific meeting numbers - outcomes depend on offer strength, ICP fit, and sales cycle. What we do commit to: deliverability rates above industry norms (95%+ primary inbox placement), defined SLAs on response triage time, reply rate baselines per industry, and continuous optimisation. If a campaign underperforms we treat it as a joint problem and iterate. Most clients see month-over-month lift through the first 90 days.
Flexible terms. You can pause campaigns with 30 days notice. We preserve your warmed domains and inboxes during the pause so you can resume without re-warming. If you cancel entirely, you keep the domains, inboxes, copy, and list assets - we hand them over. No long contracts; we believe the work should keep itself sold every month.
By Industry
Tactical cold email execution - tuned to how each vertical buys.
Strategy, deliverability, and copy playbooks
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