Cold Email

Best Time to Send Cold Emails in the UK

Discover the best times to send cold emails in the UK for maximum impact. Avoid the Monday rush and optimize for open rates with strategic timing, personalized approaches, and A/B testing.

Jan 28, 2024

Woman sending cold emails in the UK while talking through smartphone

Ever wondered why your cold emails seem to vanish into the ether, never to be seen again? Timing could be your secret weapon. In the UK, when your email lands in someone's inbox can be just as crucial as what's inside it.

You've crafted the perfect cold email, but if it's sent at the wrong time, it's like winking in the dark—you know what you're doing, but nobody else does. Let's unlock the timing tricks that'll get your emails opened and read.

Why Timing Matters in Cold Email Outreach

Why Timing Matters in Cold Email Outreach

Think about timing in cold email outreach as dropping a pin in a crowded room – do it at the right moment when it's quiet, and you'll have everyone's attention. But if you choose the rush hour, your message will likely get drowned out. The online world, much like that bustling room, has its peaks and troughs of activity. Therefore, understanding when your audience is most receptive can be a game-changer for your outreach success.

One common mistake many make is blasting out emails at the beginning of the workday. Sure, it seems logical – catch them first thing in the morning, right? But consider this: most people start their day sorting through a mountain of emails, and yours could quickly be swept away in the morning purge. Statistics show that open rates actually peak at certain hours post the initial work rush.

Now let's chat about some cold email techniques. One size doesn't fit all in cold emailing, as different industries and even job roles can shift the sweet spot for sending times.

For instance:

  • CEOs and upper management might check emails during early morning, before the 9 AM flurry.

  • Marketers and creatives often clear their inbox post-lunch when they search for a mental break.

Adapting to these patterns can increase the likelihood of your emails being opened, not just received.

So, how do you incorporate this into your routine? First, segment your audience based on their roles and industries. Then, consider the timezone they're in – what's lunchtime for you might be the end of the day for them. Use email analytics tools to track open rates and adjust your timing based on real data.

As for practice, A/B testing is your best friend. Send emails at varying times and measure the results. This method requires patience and adaptation, but the insights you'll gain can significantly increase the effectiveness of your outreach efforts. Tracking tools can provide valuable feedback on which times yield the best engagement, allowing you to refine your strategy further. After all, in the art of cold emailing, timing isn't just a minor detail – it's a pivotal element that can set the stage for a successful connection.

Understanding the UK's Email Habits

When you're looking to capture a lead's attention in the UK, timing your cold email like a sniper choosing the perfect moment to take a shot can make all the difference. Imagine the UK email scene as a bustling tea party – you want to serve your message just as people are reaching for their cups, not when they're greeting guests or saying their goodbyes.

One of the biggest slip-ups you might run into is treating every day like it's the same. Monday mornings, for example, are like the London rush hour – everyone's inbox is bustling, and your email is likely to get trampled in the scramble. Think of mid-week afternoons, typically Tuesday to Thursday, as your sweet spot, akin to a quiet stroll in Hyde Park.

In the realm of email outreach, you’re dealing with folks from shop floor managers to CEOs, so knowing their daily rhythms is key. CEOs often check emails early while your average office worker might not get to theirs until after the morning scrum.

Here's where you must tailor your approach:

  • Segment your audience by role

  • Assess peak activity times using analytics tools

  • Track open rates and responses to pinpoint when your messages hit home

Common blunders include neglecting time zones and sending batch emails without thought. Remember, an email sent to Edinburgh lands at a different local time compared to one sent to London during daylight saving shifts.

As for techniques, don’t shy away from A/B testing. It's like trying two different flavors of jam on scones to see which one is a hit with your guests. Send two variations of your email at different times and measure the response. You're looking for the golden combination of words and timing.

Integrating these practices comes down to using the right tools and a dash of common sense. Utilize platforms that give insights into when your emails are opened and apply this data to finetune your strategy. This way, you’re not just following the clock, you’re following behavior patterns, making each email you send out more of a personal nudge than a shot in the dark.

Peak Email Hours in the UK

Imagine having the perfect pitch—you've toiled over every word and it's as sharp as a Savile Row suit. But what if you're slipping it under the door when your prospect's already left the building? Timing is everything, and sending your cold email at peak hours can be like placing your message directly into their hands as they sit down to work.

Understanding Your Audience's Schedule

Think of the UK workday as it flows. There's the early bustle, the mid-morning lulls, the pre-lunch rush, followed by the afternoon calm, before ending in the end-of-day wrap-up. Most folks like to start their days by organizing and planning, making early mornings a lower priority for email engagement. What you want to hit is that sweet spot when they're settled but still active—the afternoon.

Best Times to Get Noticed

Let's chat about the prime time for your emails to shine. With mid-week afternoons, specifically between 2 PM and 5 PM, you're more likely to catch your recipients at a moment when they’re taking a breather and more open to looking at something new. It's like walking into a buzzing café and finding the only free table—it's meant to be!

  • Tuesday to Thursday afternoons are your golden hours.

Don't Make These Timing Mistakes

Many assume sending emails first thing Monday morning is good—they'll see it first, right? Wrong. Mondays are chaotic; your email is just another task on a long to-do list. And Fridays? Your message is likely to get lost in the weekend wind-down.

  • Avoid Mondays and Fridays for outreach.

Tailoring the Approach

Different strokes for different folks, they say. Segment your audience and tailor your timing to match. If you're reaching out to early birds in finance, an email just before their day ramps up might work. But for creatives who hit their stride post-lunch, the late PM is your jam.

  • Adjust email timing based on your recipient's industry habits.

Tracking Opens and Engagement

Use tools that'll track when your emails are opened. This is like having a spyglass that shows when your ship should sail. Experiment with A/B testing—send half of your emails at one time, the other half at another, and see which gets more engagement.

The Best Day of the Week to Send Cold Emails in the UK

Unveiling the best day to send cold emails is a bit like finding the sweet spot in a tennis racket – when you hit it right, the results are spectacular. In the UK, timing can be everything, and while mid-week afternoons hold the crown, pinpointing the day requires an extra nudge.

Think of the workweek as a mountain trek. Monday is the base camp where everyone's gearing up or dreading the climb. Emails sent on Monday risk being buried under the weekend backlog. It's the Everest of bad timing. Then comes Tuesday, where the air's clearer, and minds are more focused. It's a decent bet, but still, there’s room to improve.

Wednesday is the peak – you're at the summit with a panoramic view of the week. It's far from the Monday blues and the Friday rush. Emails sent midweek are likely to get more attention as folks have settled into their workflow and have time to consider new opportunities or partnerships.

Thursday follows suit, a sturdy contender, like the trusty penknife in your toolkit – reliable and effective. It's close enough to the productivity sweet spot and distant enough from the leisure of the weekend.

Then there's Friday, the descent back to base camp. People are wrapping things up, planning their evenings, maybe even their brunch plans for Saturday. Emails sent here might be glanced at but are often left to deal with on Monday – and you already know why that's not ideal.

So, how do you avoid the pitfalls of poor timing in the UK cold email scene?

  • Schedule Your Emails for Midweek: Aim for the Wednesday-Thursday window to maximize visibility.

  • Test Different Timings: Not all industries follow the same rhythm. If you're reaching out to creatives, they might be more receptive on a Friday than, say, finance professionals who are winding down.

  • Avoid Auto-scheduling Faux Pas: Tools are handy but watch out for timezone mismatches and daylight saving changes that could throw your schedule off.

Optimal Time Slots for Sending Cold Emails in the UK

When you're reaching out with cold emails, timing can be everything. Imagine you're trying to catch a bus, but there's no timetable. Sending emails at random times can feel just the same—unpredictable and often unsuccessful. The goal here is to find the sweet spot, the equivalent of the bus arriving just as you reach the bus stop.

Let's break down the day into prime time slots, shall we? Morning hours (8 am - 10 am) are when most people clear their inboxes, making room for the day ahead. This means there’s a good chance your email will be seen among the first. However, beware of the Monday morning clear-out. Your email might just become collateral damage.

Midday hours, especially lunchtime (12 pm - 2 pm), are a mixed bag. On one hand, some may browse their emails casually while taking a break. On the other, it's just as likely your message could be lost in a pre or post-lunch slump. If you opt for this slot, ensure your subject line is snappy enough to catch attention between bites of a sandwich.

The afternoon slot (3 pm - 5 pm) can be a golden time for sending emails. People are generally winding down their main work and may have more time to give your pitch the attention it deserves. It's like approaching someone for a chat during a relaxed coffee break – they’re more likely to engage.

Here are a few common mistakes to avoid:

  • Using a one-size-fits-all approach – customize your emails based on the recipient's industry and their individual role within it.

  • Ignoring time zones – if you’re reaching out to someone outside the UK, adjust your send time accordingly.

A/B testing can be your best friend in finding out what works for your audience. Try sending emails at different times and days, then monitor your open and response rates. This data-driven method will help you determine when your emails are most likely to be opened and read.

Remember, when incorporating these practices into your outreach strategy, it’s important to consider who you’re emailing. Personalizing your approach based on the recipient can make all the difference. For high-level executives, who likely check their emails early, aim for the morning slot. For creatives who might start their day later, the afternoon could be more effective.


Timing your cold emails can be as crucial as the content within them. You've got a better chance of getting noticed if you aim for the morning hours but steer clear of Monday's rush. Afternoons, especially between 3 pm and 5 pm, can be your sweet spot for catching recipients as they wind down. Remember, there's no universal rule here – it's about understanding your audience and their habits. So don't hesitate to test different times and tailor your strategy to maximize your email's impact. With these insights, you're equipped to boost those open and response rates and make every email count.

Frequently Asked Questions

When is the prime time to send cold emails according to the article?

The prime time for sending cold emails in the UK is during the morning hours when most people are checking and clearing their inboxes.

Should cold emails be sent on Monday mornings?

No, Monday mornings should be avoided for sending cold emails because inboxes are typically flooded with a high volume of emails during that time.

Are lunch break hours good for sending cold emails?

Lunch break hours, which are the midday period, can be unpredictable as some people might casually browse their emails, but it's not universally the optimal time.

What is considered the golden time for sending cold emails?

The article identifies the afternoon slot, particularly from 3 pm to 5 pm, as the golden time for sending cold emails since people are winding down their work and may pay more attention to new emails.

Is it recommended to use a one-size-fits-all approach for timing cold emails?

No, the article advises against a one-size-fits-all approach and emphasizes the need for A/B testing to determine the best timing based on open and response rates.

How should one personalize the approach of sending cold emails?

Personalization should be based on the recipient's industry and role, tailoring the timing and message to their specific context and work habits.

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