Cold Email

Call or Email Leads: Which Wins More Business?

Discover the most effective strategies for lead generation as we explore whether calling or emailing yields better results. Learn how personalization, A/B testing, and clear CTAs can enhance your outreach success.

Jan 31, 2024

Woman researching about call or email leads whether which wins more business

Deciding whether to call or email leads can feel like choosing between a classic vinyl or the latest streaming hit. Both have their place, but which one will get your foot tapping to the rhythm of success? It's a digital age dilemma that's got plenty of sales teams scratching their heads.

You know the drill: you've got a list of leads as long as your arm and the burning question is, do you dial them up or hit send on a well-crafted email? It's not just about preference; it's about strategy and results. Let's dive into the pros and cons that'll help you make that call—or send that email—with confidence.

Pros and cons of calling leads

Pros and cons of calling leads

In exploring the efficacy of reaching out to leads, it's crucial to consider the personal touch a phone call can offer. Picture it like knocking on someone's door instead of slipping a flyer under it. When you call, there's an immediate connection, a voice to a name, which can go a long way.

Pros of Calling Leads:

  • Immediate Feedback: You get instant answers to your queries and can gauge reactions in real-time.

  • Personalization: Conversations allow for a more tailored pitch, highlighting how your solution fits their specific needs.

  • Building Rapport: It's easier to establish a relationship over the phone, fostering trust and potentially loyalty.

Yet for all the warmth of a phone call, there are trade-offs too.

Cons of Calling Leads:

  • Intrusiveness: Calls can feel invasive, particularly if they come unannounced or at inconvenient times.

  • Time-Consuming: Unlike emails that you blast out in a batch, calls are one at a time – that's a lot of hours dialed in.

  • Pressure: Some folks get put on the spot during calls, which might lead to knee-jerk rejections.

Mistakes, misconceptions, they're all part of the learning curve. One common blunder? Cold-calling without research. You wouldn't walk into a meeting blindfolded, right? Same principle – know your lead, tailor your approach.

Remember that call scripts are useful, but they're just guides. Imagine you're jazz musicians improvising on a theme – you've got the script, but you're also reacting to the vibe of the conversation.

Different techniques? Sure, timing is one. Calling when your lead is likely free, perhaps later in the week, could mean they're more receptive. Also, using a combination of calls and follow-up emails can keep you top of mind without being a pest.

Incorporating these practices takes finesse. You're aiming for a blend of persistence and politeness. If they're not picking up, switch gears. Try an email or LinkedIn message, and maybe they'll bite. But always keep track of your interactions, so you're not doubling back unknowingly – that's just good manners.

Pros and cons of emailing leads

Emailing leads has become a staple in modern communication strategies. It’s the digital handshake that can open doors to new business opportunities. Email’s efficiency and scalability make it a powerful tool, but it's not without its drawbacks.

Accessibility is a significant benefit of email. You’re able to reach people regardless of time zones or geographical barriers. Unlike phone calls which impose on the recipient’s time, emails can be read and responded to at leisure. This element of control often results in a higher response rate.

Think of email as your quiet sales assistant, working for you around the clock. The ability to schedule emails ensures you can stay in touch with leads without flooding their inbox during busy hours. Also, it’s worth noting that emails allow for tracking engagement, letting you see who has opened and clicked through your content.

But, let’s level here—email isn’t perfect. Your message can easily get lost in a sea of inbox clutter. An immediate response isn't guaranteed like it is with a phone call, and building a personal connection is much harder.

So what's the deal with sending cold emails or reaching out via LinkedIn? Imagine cold emailing like fishing; you’re casting a wide net hoping to catch something. However, if you’re not careful, your net might be too broad, and you’ll catch nothing useful.

The key is personalization. You wouldn’t send the same birthday card to every friend, right? Always tailor your emails to the recipient. Use their name, reference their company, and make it clear you’ve done your homework.

Common mistakes? One biggie is a lack of follow-up. Sending one email and calling it a day won't cut it. Follow up, but don’t pester. Another pitfall is not testing subject lines. Your subject line is your first impression—make it count.

When it comes to techniques, A/B testing can be a goldmine. Switch up your email’s content, style, or subject lines and see what gets more bites. As for LinkedIn, engaging with prospects by commenting on their posts before sending a message can warm them up to your outreach.

To incorporate emailing into your lead generation effectively:

  • Segment your audience for targeted messaging

  • Craft compelling subject lines

  • Use analytics to refine your strategy

The personal touch of a phone call

When you're looking to nurture leads, engagement can be the difference between a missed opportunity and a successful connection. One tried and true method for making that personal connection is the old-fashioned phone call. You're not just another notification; you're a voice, a personality, and that can make all the difference.

Imagine for a moment you're walking into your favorite café and the barista greets you by name, asking if you'll have the usual. This sort of friendly recognition makes you feel valued and more likely to return. This is what a phone call does in the world of digital outreach.

Common Misconceptions About Calling Leads

  • It's too intrusive

  • Everyone prefers digital communication

  • It's time-consuming with little return

However, a phone call allows for an immediate response and can give you real-time feedback that's essential when you're shaping your strategy. Think of it like playing a video game with instant reactions versus sending a move via mail and waiting for a response; one is clearly more dynamic than the other.

Here's how to avoid the pitfalls of calling leads:

  • Timing is Key: Don't call at odd hours. Respect the lead's time.

  • Be Prepared: Know your stuff so you don't stumble over your words.

  • Listen: This is not just about your sales pitch; it's about what they need.

Different techniques come into play depending on who you're calling:

  • The Warm Call: For someone familiar with your brand, a quick check-in can demonstrate care.

  • The Cold Call: Requires more tact, focus on how you can solve a problem they may have.

Incorporating phone calls into your lead strategy can be highly effective. Recommended practices include:

  • Scheduling Calls: Align them with your emails for a follow-up.

  • Personalization: Use details from prior interactions to show attention to their needs.

  • Record Keeping: Note the results of calls for future reference.

Each call is a chance to offer tailored solutions, remember you're bridging the gap between a name on a screen and a handshake. The power of the human voice should never be underestimated when it comes to transforming leads into longstanding clients.

The efficiency of email communication

The efficiency of email communication

Email communication, in its essence, is the digital equivalent of a Swiss Army knife for lead generation – versatile, reliable, and almost always at your fingertips. It's your go-to tool for reaching out to leads when you need to convey information that's clear, concise, and actionable.

Think of your inbox as a vast ocean where countless messages swim around vying for attention. You stand at the shore, casting lines, hoping to snag the perfect catch. Here lies the crux: How do you ensure your email doesn't end up as just another drop in this digital ocean?

Firstly, let's debunk a common misconception: more emails equals better odds. That's far from the truth; it's like saying casting more fishing lines will get you the fish you want. The skill lies not in the number but in the precision of your cast.

Here are some actionable tips to send out emails that stand out:

  • Subject Line: It's your first impression. Make it intriguing but relevant, like the attractive lure on a fishing hook.

  • Personalization: Address your leads by name and reference specific pain points. A personalized bait is more likely to get you a bite.

  • Value Proposition: Explain clearly why your service is the solution they're looking for. Like choosing the right bait for the fish, tailor your message to suit their appetite.

Various techniques exist to refine your email approach:

  • A/B Testing: Send two variations of your email to see which performs better. Think of it as testing two fishing spots to find the best one.

  • Timing: Schedule your emails. Just like fish bite better at certain times, people open emails more during specific intervals.

  • Follow-ups: Send a polite reminder or additional information if you don't hear back. It's like gently tugging the line to make sure the fish hasn't just nibbled and swum away.

When incorporating email practices, the recommended routes are clear:

  • Keep It Simple: Don't overwhelm your leads with information. Keep your emails short and sweet.

  • Track Metrics: Use tools to track opens, clicks, and replies. Like a fisherman keeping a log, this helps you understand what's working.

  • Engage: Encourage a dialogue. Ask questions and invite replies. Fishing is not just catching but also building a relationship with the sea.

How to choose the right approach

When deciding whether to call or email your leads, think of it like choosing the right gear while driving. Each method has its terrain, and your success hinges on matching your approach to the landscape of your lead's preferences and needs.

Emails are your cruise control - great for reaching out without being intrusive. They allow you to craft a message that can be read at the lead's convenience. Plus, with email tracking software, you can gauge interest based on whether they open the message or click on any links. Personalization is key here; a tailored email can make all the difference in engagement.

On the other hand, phone calls are your 4x4 - powerful for making a personal connection. They're immediate and carry the nuance of tone and conversation. Phone calls work best when you have a warm lead who expects your call or has a history of responding positively to a direct approach.

One common misconception is that cold calling is dead. It's not, but it's the approach that matters. When you're reaching out for the first time, you don't want to come off as the pushy salesman; instead, open with something valuable. A piece of advice, an industry insight, make it worth their time!

As for LinkedIn outreach, imagine it as a networking event. It's about making connections, engaging in discussions, and sharing useful content. Your messages should be professional yet personable, and always provide a reason for the lead to take notice.

If you're unsure which to choose, why not test both? A/B testing works here too. Send half your leads an email and call the other half. Then track which method earns a better response rate. Just remember, the goal isn’t to make a sale on the first touchpoint. Your focus should be on building a relationship.

Practical tips to avoid mistakes:

  • Don't overwhelm leads with technical jargon; keep it simple and relevant.

  • Ensure your email's call-to-action is clear—what do you want the lead to do next?

  • When calling, have a script ready to avoid awkward silences, but be prepared to go off-script when necessary.


Deciding whether to call or email your leads isn't a one-size-fits-all solution. You've learned the nuances of email communication and the strategic approach it requires. Remember, personalization and clarity are your best tools in crafting emails that resonate. As you refine your outreach strategy, consider the preferences of your leads and align your methods accordingly. Whether you're picking up the phone or crafting that perfect email, your attention to detail and willingness to adapt will set you apart. Now, it's time to put these insights into action and watch your lead engagement soar.

Frequently Asked Questions

How can email communication enhance lead generation?

Email communication, when executed with personalization and a strong value proposition, can effectively catch a lead's attention and enhance lead generation by fostering a connection with potential clients.

What are the key components of an effective email for lead generation?

Key components include a compelling subject line, personalization, a clear value proposition, simplicity in message, and a straightforward call-to-action.

What techniques can be used to improve email effectiveness?

Techniques such as A/B testing different email components, scheduling emails for optimal open rates, and sending timely follow-ups can improve the effectiveness of email campaigns.

Why is engaging in dialogue with leads important?

Engaging in dialogue with leads is important because it builds trust and helps to better understand the needs and preferences of potential clients, making lead nurturing more effective.

How should communication methods be chosen when contacting leads?

Communication methods should be chosen based on the lead's preferences and the type of message you're conveying; it could be via email, phone calls, or LinkedIn outreach, depending on what is most appropriate.

What common mistakes should be avoided in lead generation emails?

To avoid decreasing engagement, common mistakes such as using too much technical jargon, lacking a clear call-to-action, or failing to personalize the message should be avoided in lead generation emails.

What should be prepared for effective phone call outreach?

For phone call outreach, it's important to be prepared with a clear, concise script that outlines the value proposition while also allowing for natural conversation and questions from the lead.

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