Case Study

70+ Weekly Loan Leads from Cold Email

US loan provider offering $50k–$3M funding grew to 70+ inbound leads per week using segmented cold email campaigns.

Aug 12, 2025

loan leads

Confidential Loan Provider – Business Finance

Testimonial:
"Growleady became an extension of our sales team. The volume and quality of the leads they generated meant we could focus entirely on converting, not chasing."

What was their problem?
This US-based business loan provider offered funding from $50k up to $3M but relied almost entirely on broker networks and occasional inbound enquiries. They needed a consistent, predictable flow of direct leads from qualified businesses to reduce their dependency on intermediaries and speed up the sales process.

Why did they choose Growleady?
Proven track record in finance-sector cold email campaigns and the ability to build high-volume sending infrastructure without sacrificing deliverability.

Duration of Engagement:
7 months (2024–2025)

Prospecting Geography:
USA

Average Deal Size (USD):
$80k

Goal of the Engagement:
Generate a consistent flow of qualified loan applications directly from business owners.

Who is their ideal customer?
Established businesses with $500k+ annual revenue, strong trading history, and a clear need for growth or working capital.

Problem they solve for their customer:
Quick access to growth funding without the slow process and strict criteria of traditional banks.

Strategy:

  • Built a segmented cold email campaign targeting high-likelihood industries (construction, manufacturing, healthcare services).

  • Used custom-built lead lists enriched with firmographic and financial signals.

  • Deployed 600+ sending accounts across multiple domains for consistent daily volume.

  • Crafted short, direct messaging tailored to each industry segment.

Marketing Channels:
Cold Email Outreach

Results:
Over 7 months:

  • 2,150+ qualified loan leads generated.

  • Average weekly lead volume of 70–90 inbound replies from business owners.

  • Loan applications valued between $50k–$3M, with millions in potential funded deals.