Case Study
Driving Free Trial Sign-Ups for Typoro Through LinkedIn Outreach
Achieved 61% Acceptance Rates and 243 Conversations to Drive Free Trial Sign-Ups
Aug 12, 2025
Typoro – LinkedIn Content Creation Tool
How Growleady Drove Free Trial Sign-Ups With Targeted LinkedIn Outreach
The Client
Typoro is a LinkedIn content creation platform that helps professionals, founders, and marketers consistently create engaging, high-performing LinkedIn posts. The platform combines AI-powered writing assistance with proven templates to help users grow their audience, authority, and inbound opportunities.
The Challenge
Typoro wanted to increase the number of free trial users by directly connecting with their ideal audience on LinkedIn. While inbound marketing was bringing in organic sign-ups, they needed an outbound approach to reach targeted professionals and encourage them to test the product without relying on paid ads.
The Solution
Growleady built and executed a LinkedIn outreach campaign designed to:
Target high-value users — founders, coaches, consultants, and B2B marketers with active LinkedIn profiles.
Send personalized connection requests that felt genuine, not salesy.
Engage in relevant conversations before introducing the free trial.
Track and optimize acceptance and reply rates to maximize free trial conversions.
Execution:
Sent 420 targeted connection requests over the campaign period.
Crafted a multi-step message sequence that built rapport before pitching.
Monitored engagement and iterated on messaging for better conversions.
The Results
257 accepted invites, a 61.2% connection acceptance rate.
243 conversations initiated with relevant prospects.
108 replies, a 44.4% reply rate from accepted connections.
All results achieved without paid ads, purely through strategic LinkedIn outreach.
Takeaway
A value-first approach to LinkedIn outreach can generate high engagement and quality conversations, making it an effective acquisition channel for SaaS products offering free trials. For Typoro, this campaign built a steady stream of trial sign-ups from professionals who were highly likely to become paying customers.
