Case Study
3,500+ Leads in 8 Months for Business Loan Provider
Built and ran a large-scale cold email operation with 900+ sending accounts, generating 3,500+ leads worth $25k–$5M each.
Aug 12, 2025
Case Study: Business Loan Provider
How Growleady Generated 3,500+ Qualified Leads in 8 Months Through Cold Email Alone
The Client
A US-based business loan provider specializing in unsecured and secured funding for small-to-medium enterprises. Loan offers ranged from $25k to $5M, with the average funded deal falling between $25k and $100k.
The Challenge
The provider relied heavily on brokers and word-of-mouth referrals. While these channels brought in clients, they were slow and unpredictable. They wanted a direct channel to reach business owners at scale without high advertising spend and needed consistent, qualified leads that would convert into funded loans.
The Solution
Growleady designed and deployed a large-scale cold email operation, leveraging:
900+ sending email accounts across multiple domains to maximize daily send volume and maintain deliverability.
Audience segmentation to target high-probability borrowers by revenue, industry, and funding needs.
Personalized outreach with concise, direct email copy positioning the loan offer as a timely solution.
Deliverability optimization to ensure 90%+ inbox placement.
Data enrichment and cleaning to maintain high engagement rates.
Campaigns targeted:
Established businesses with proven revenue looking for expansion capital.
Companies needing short-term funding to cover contracts, inventory, or equipment.
Sectors historically more receptive to funding offers such as construction, professional services, and manufacturing.
The Results
3,500+ qualified inbound leads generated in just 8 months.
Consistent lead flow averaging 100–150 new leads per week.
Average funded deal size between $25k and $100k, with loans available up to $5M.
Achieved entirely via cold email without any paid ads or social campaigns.
Takeaway
In the competitive finance market, a highly targeted and scalable outbound strategy can deliver thousands of qualified opportunities without the need for expensive ad spend or slow broker networks.
