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How Your SaaS Company Can Utilise Instagram

Love it or hate it, Instagram is here to stay. With over 1 billion monthly active users and counting, there’s no denying that the platform is a force to be reckoned with. And while Instagram may not be the first place that comes to mind when you think of marketing your SaaS company, it can actually be a powerful tool—if you know how to use it correctly and have an organised strategy behind it.

Dec 1, 2022

How Your SaaS Company Can Utilise Instagram

Love it or hate it, Instagram is here to stay. With over 1 billion monthly active users and counting, there’s no denying that the platform is a force to be reckoned with. And while Instagram may not be the first place that comes to mind when you think of marketing your SaaS company, it can actually be a powerful tool—if you know how to use it correctly and have an organised strategy behind it.

Here are a few tips on how your SaaS company can utilise Instagram to its fullest potential:

1. Use High-Quality Images and Videos

This one should go without saying, but it’s worth repeating nonetheless. In order for your Instagram content to stand out, you need to be using high-quality images and videos. That means investing in a good phone camera and taking the time to edit your photos and videos until they’re just right.

When using tools such as Canva, the templates are there for a reason – use them! Just make sure to edit them slightly so they suit your brand. Remember, the content you post on Instagram is a direct reflection of your brand, so make sure it’s polished and professional.

2. Utilise Hashtags 

Hashtags are essential for getting your content seen by people who don’t already follow you on Instagram. When used correctly, hashtags can help increase your reach and expand your audience. But beware of using too many hashtags or using irrelevant hashtags; both of these things will turn people off and make them less likely to engage with your content.

Do some research to find the best hashtags for your particular niche and use them sparingly (3 to 5 per post is usually plenty). 

3. Take Advantage of Stories 

Instagram Stories are a great way to humanize your brand and give your followers a behind-the-scenes look at what goes into running your business.

You can use Stories to give sneak peeks of upcoming projects, share customer testimonials, and announce promotions—the possibilities are endless! Just remember to keep things fun and engaging; no one wants to watch a boring corporate video masquerading as an Instagram story.

4. Partner with Micro-Influencers 

Micro-influencers are social media users with a smaller but highly engaged following—usually between 1,000 and 100,000 followers. They tend to be more relatable than mega-influencers (those with millions of followers), which makes them much more effective at promoting products and services.

And because they have fewer followers than mega-influencers, they’re also usually more affordable to work with. So if you’re looking for a cost-effective way to reach new audiences on Instagram, partnering with micro-influencers is a great option. Data has shown that businesses Make $5.20 for Every $1 Spent on Influencer Marketing, on Average

As a SaaS company, it’s important to utilize all the tools at your disposal to market your business—and that includes Instagram. By following the tips outlined above, you can use Instagram to reach new audiences, engage with potential customers, and build long-lasting relationships with current clients. So, what are you waiting for?