Case Study

Using Cold Email To Generate Over 50 Leads for a New Vegan Chicken Brand

Generating 50+ leads for a new vegan chicken brand in their first month. Our targeted cold email campaign delivered a 35% open rate and 10% click-through rate.

Mar 27, 2023

Using Cold Email To Generate Over 50 Leads for a New Vegan Chicken Brand


Our client, a new vegan chicken brand, approached us with the goal of generating 50 leads from people interested in sampling their product. With a strong emphasis on sustainability and ethical practices, our client wanted to reach out to eco-conscious consumers and influencers.

The Challenge

As a new player in the competitive vegan food market, they needed to create a strong presence and brand identity to stand out. The primary challenges included:

  1. Identifying and targeting the right audience.

  2. Crafting compelling cold emails that showcase the client's unique selling points.

  3. Generating 50 leads within the first month of engagement.

Our Solution

To tackle these challenges, we implemented the following strategies:

  1. Audience Segmentation and Identification: Our team conducted extensive market research to identify potential target groups. We focused on individuals with a strong interest in sustainable, plant-based diets, vegan influencers, and eco-friendly food bloggers.

  2. Email Copywriting: With our expertise in copywriting, we crafted persuasive, engaging cold emails that highlighted the client's unique selling points. The email copy incorporated a conversational tone, emphasizing the brand's mission, the delicious taste of their vegan chicken, and a special, time-sensitive offer to sample the product.

  3. A/B Testing and Optimization: To ensure maximum engagement, we split-tested email subject lines and body copy. By analyzing open and click-through rates, we identified the most effective email versions for each target segment.

  4. Personalization and Follow-Up: Our team personalized each email by addressing recipients by name and referencing their interests, based on their online presence. Additionally, we implemented a follow-up strategy to maintain engagement and encourage recipients to try the client's product.


Within the first month of engagement, our cold email campaign successfully generated the following results for the client:

  1. 50+ leads of individuals interested in sampling their product.

  2. 35% open rate for our cold emails, significantly higher than the industry average of 20%.

  3. 10% click-through rate, surpassing the industry average of 2.5%.


Our targeted cold email campaign was instrumental in helping the client reach their goal of generating 50 leads in their first month. The combination of audience segmentation, persuasive copywriting, and email optimization proved highly effective in engaging potential customers and influencers. As a result, the client was able to create a strong brand presence and lay the foundation for future growth in the vegan food market.

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