Cold Email Case Study
    Aug 12, 20251 min read

    Turning Startup Funding Rounds into Contracts

    Connected an offshore staffing marketplace with founders, CTOs, and COOs post-funding, securing 18 contracts worth $60k+ each through targeted outreach.

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    Turning Startup Funding Rounds into Contracts

    Campaign Timeline

    How we achieved these results

    Week 1

    Campaign Setup

    ICP definition, list building, infrastructure setup

    Week 4

    First Meetings

    Initial replies, qualification, and first booked calls

    Week 8

    Scale Up

    Optimized sequences, increased volume, A/B testing

    Week 12

    Results Achieved

    Target metrics hit, ROI realized, continued optimization

    Testimonial:
    "Within weeks, Growleady had us speaking to founders and hiring managers we’d never reached before. They understood our market immediately."

    What was their problem?
    The client provided offshore staffing solutions for tech startups but lacked a scalable outbound process to target fast-growing companies in need of developers and customer support teams.

    Why did they choose Growleady?
    Proven ability to connect with founders and executives in fast-growth tech sectors.

    Duration of Engagement:
    5 months (2025)

    Prospecting Geography:
    USA, Australia, UK

    Average Deal Size (USD):
    $60k annual contract value

    Goal of the Engagement:
    Generate consistent meetings with decision-makers in fast-growing startups.

    Who is their ideal customer?
    Founders, CTOs, and COOs scaling teams quickly without increasing costs.

    Problem they solve for their customer:
    Access to pre-vetted offshore talent at a fraction of local hiring costs.

    Strategy:

    • Targeted startups post-funding rounds.

    • Created urgency by highlighting hiring bottlenecks.

    • Personalized outreach with relevant funding and hiring data.

    Marketing Channels:
    Cold Email Outreach, LinkedIn Outreach

    Results:

    • 32 meetings booked in 5 months.

    • 12 signed contracts within the first 90 days of contact.

    What Could These Results Mean For You?

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    Frequently Asked Questions

    Common questions about our process and results

    How long did this campaign take?

    The campaign ran for 90 days and started showing results within the first month. Most clients see initial meetings booked within 2-3 weeks of launch.

    What was the budget required?

    Growleady cold email starts at $5,000/month (£4,000/month UK). LinkedIn outreach starts at $1,500/month. Combined programs use the email floor. The exact investment depends on the number of markets, audiences, and campaigns - not an arbitrary meeting promise.

    Can you do this for my industry?

    Yes! We have worked with SaaS, Manufacturing, Finance, Consulting, and many other B2B industries. Book a call to discuss your specific needs.

    What's included in your service?

    End-to-end outbound: ICP research, list building, copywriting, email infrastructure setup, sending, A/B testing, and detailed reporting.

    What if the results are not what we expected?

    We stand behind our work. If we do not hit our targets, we keep optimizing until we do. Our client retention rate speaks for itself.

    Have more questions?

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