Case Study
$1.5M in Pipeline from Manufacturing Leaders
Generated $1.5M+ in potential annual contract value for a $45k ARR SaaS by booking 33 demos with plant managers and operations directors in 4 months.
Aug 12, 2025
Testimonial:
"We went from no outbound to speaking with plant managers every week — exactly our ICP."
What was their problem?
A SaaS platform that helps manufacturers track production efficiency had never run outbound before. They relied solely on trade shows and referrals.
Why did they choose Growleady?
Understanding of niche B2B verticals and ability to create relevant messaging for technical audiences.
Duration of Engagement:
4 months (2025)
Prospecting Geography:
USA
Average Deal Size (USD):
$45k ARR
Goal of the Engagement:
Book demos with operations and production leaders in manufacturing companies.
Who is their ideal customer?
Plant Managers, Operations Directors, and COOs at mid-sized manufacturing firms.
Problem they solve for their customer:
Reduce downtime and improve production throughput with real-time analytics.
Strategy:
Sourced leads by NAICS manufacturing codes.
Used operational efficiency stats as the key hook.
Kept email copy simple and jargon-free for technical buyers.
Marketing Channels:
Cold Email Outreach
Results:
33 demos booked in 4 months.
$1.5M+ in potential annual contract value added to pipeline.
