Case Study

How We Generated Over 30+ Demo Calls Per Month for a SaaS Client

Struggling with cold email campaigns? See how Growleady boosted demo calls by 300% with targeted segmentation and compelling content.

Mar 27, 2023

How We Generated Over 30+ Demo Calls Per Month for a SaaS Client

Client Background

The client is a cloud-based customer relationship management software that helps businesses automate and streamline their sales processes. They offer a range of features, including lead management, pipeline management, and reporting tools, and cater to businesses of all sizes.


They were struggling to generate enough demo calls from their cold email campaigns. They had a large email list, but their open and response rates were low, and they weren't getting the results they wanted.


Growleady took a data-driven approach to revamping their cold email strategy. We began by analyzing their existing campaigns and identifying areas for improvement. We then implemented the following tactics:

  1. Targeted Segmentation: We segmented their email list based on factors such as industry, company size, and job title. This allowed us to personalize the messaging for each group and make it more relevant to their needs.

  2. Compelling Subject Lines: We created subject lines that were attention-grabbing and conveyed the value of the email. We also experimented with different variations to see which ones performed best.

  3. Personalized Content: We created personalized email content that addressed the pain points and challenges of each target group. This made the emails more engaging and increased the likelihood of a response.

  4. Call-to-Action: We included a clear call-to-action in every email, encouraging recipients to book a demo call or schedule a consultation. We also provided a direct link to their booking page, making it easy for prospects to take action.


Our efforts led to a significant increase in demo calls for them. They went from an average of 5 to 10 demo calls per month to consistently generating 30+ demo calls per month. The open and response rates also improved, with an average open rate of 25% and a response rate of 10%. Overall, our targeted segmentation, compelling subject lines, personalized content, and clear call-to-action were key factors in the success of the client's cold email campaigns.

If you are looking to increase leads and call numbers, then don't hesitate to get in touch with us today!