Case Study

Breaking Into Fortune 1000 Compliance Teams

Opened doors to senior compliance and legal executives for a $120k ARR SaaS platform, generating a multi-million-dollar pipeline through targeted cold email.

Aug 12, 2025

Ai lead generation

Testimonial:
"Growleady helped us open conversations with compliance leaders we’d been trying to reach for months. The pipeline they built will fuel our growth for the next year."

What was their problem?
This Series A SaaS startup offered AI-driven compliance monitoring for enterprises but struggled to get meetings with senior compliance officers and legal directors. Their sales cycles were long, and inbound alone wasn’t filling the pipeline fast enough.

Why did they choose Growleady?
Experience in enterprise targeting and success booking meetings with highly regulated industries.

Duration of Engagement:
6 months (2024–2025)

Prospecting Geography:
USA, UK, Canada

Average Deal Size (USD):
$120k ARR

Goal of the Engagement:
Book meetings with senior compliance decision-makers in targeted enterprise accounts.

Who is their ideal customer?
CISOs, Heads of Compliance, and Legal Directors at mid-to-large financial institutions.

Problem they solve for their customer:
Reduce compliance audit time by 70% with automated monitoring and reporting.

Strategy:

  • Built ABM-style account lists using firmographic and regulatory data.

  • Created messaging tailored to each role’s pain points.

  • Focused on multi-threading into accounts via multiple contacts.

Marketing Channels:
Cold Email Outreach

Results:
In 6 months:

  • 58 enterprise meetings booked.

  • 14% meeting-to-opportunity conversion rate.

  • Multi-million-dollar pipeline generated.