Trends

Why You Should Use TikTok Shop To Grow Your Business

TikTok has been one of the hottest social media platforms in recent years. With its unique format and engaging content, it has quickly amassed a large following among Gen Z users. And now, with the addition of shoppable features, TikTok is becoming an increasingly attractive platform for businesses and content creators alike. Here’s a look at how you can use TikTok shop to benefit your business.

Nov 17, 2022

Why You Should Use TikTok Shop To Grow Your Business

TikTok has been one of the hottest social media platforms in recent years. With its unique format and engaging content, it has quickly amassed a large following among Gen Z users. And now, with the addition of shoppable features, TikTok is becoming an increasingly attractive platform for businesses and content creators alike. Here’s a look at how you can use TikTok Shop to benefit your business.

What is TikTok Shop?

TikTok Shop is a new feature that allows businesses to tag products in their videos. When viewers see a product they like, they can simply tap on the tag to learn more about it and even purchase it directly from the TikTok app. This makes it easy for businesses to promote their products and drive sales through the platform.

You can register as a merchant for free, create a selling TikTok account, and start marketing products to a captive audience. TikTok says users are 1.5x more likely to immediately go out and buy something they discovered on the platform compared to other platforms’ users.

Benefits of Using TikTok Shop

There are several benefits to using TikTok Shop for your business. First, it helps you reach a wider audience with your product promotion. Since TikTok has such a large user base, you’ll be able to reach more potential customers with your videos than you would with other platforms. 

Additionally, it adds great opportunities for creator collaborations, again increasing brand awareness. It is also a highly interactive platform that allows you to engage with your audience. You can use TikTok Shop to post interesting content, start conversations, and build relationships with potential customers.

If you’re looking for a new way to promote your business and drive sales, then you should definitely consider using TikTok Shop. With its large user base and easy-to-use purchasing features, TikTok Shop can help you reach a wider audience and boost your sales significantly. 

There is a large misconception that TikTok is only used by Gen Z, and this is putting people off using TikTok to market their brand, but this is not the case. Here’s how it all breaks down by age group:

  • Ages 10-19 are 25% of users.

  • Ages 20-29 are 22.4% of users.

  • Ages 30-39 are 21.7% of users.

  • Ages 40-49 are 20.3% of users.

  • Ages 50+ are 11% of users.

So don’t let the age of users myth put you off!

What are you waiting for? If you are new to TikTok and aren’t sure where to start, just reach out; we’ll be more than happy to help.